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    <title>QCMM</title>
    <description>Discover Staunton, VA through a location-based adventure. Check in at local landmarks, earn XP, explore local lore, and connect with your community.</description>
    <link>https://qcmm.app</link>
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    <lastBuildDate>Tue, 11 Aug 2026 16:54:15 GMT</lastBuildDate>
    <item>
      <title>Good prompting won&apos;t give you good taste</title>
      <link>https://qcmm.app/blog/good-prompting-won-t-give-you-good-taste/</link>
      <guid>https://qcmm.app/blog/good-prompting-won-t-give-you-good-taste/</guid>
      <description>AI owns speed now. What it will never own is judgment.</description>
      <pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      
    </item>
    <item>
      <title>Good Design Principles Don&apos;t Change</title>
      <link>https://qcmm.app/blog/good-design-principles-don-t-change/</link>
      <guid>https://qcmm.app/blog/good-design-principles-don-t-change/</guid>
      <description>The case for building on cognitive science instead of chasing trends</description>
      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      
    </item>
    <item>
      <title>QCMM.app: Markur Coming to Life</title>
      <link>https://qcmm.app/blog/qcmm-app-markur-coming-to-life/</link>
      <guid>https://qcmm.app/blog/qcmm-app-markur-coming-to-life/</guid>
      <description>The first version was a hypothesis. Now it&apos;s real.</description>
      <pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
        <category>Design</category>
        <category>markur</category>
        <category>My Work</category>
        <category>Products</category>
    </item>
    <item>
      <title>The Stakeholder Algorithm</title>
      <link>https://qcmm.app/blog/the-stakeholder-algorithm/</link>
      <guid>https://qcmm.app/blog/the-stakeholder-algorithm/</guid>
      <description>Why client feedback kills the soul of art just as fast as AI</description>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
    </item>
    <item>
      <title>How We Are Using AI to Reimagine the UX of Research</title>
      <link>https://qcmm.app/blog/how-we-are-using-ai-to-reimagine-the-ux-of-research/</link>
      <guid>https://qcmm.app/blog/how-we-are-using-ai-to-reimagine-the-ux-of-research/</guid>
      <description>Moving from &quot;finding&quot; to &quot;teleporting&quot;</description>
      <pubDate>Fri, 21 Nov 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
        <category>My Work</category>
    </item>
    <item>
      <title>The Journey Between Demystifying Design and Future Work</title>
      <link>https://qcmm.app/blog/the-journey-between-demystifying-design-and-future-work/</link>
      <guid>https://qcmm.app/blog/the-journey-between-demystifying-design-and-future-work/</guid>
      <description></description>
      <pubDate>Mon, 13 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Epilogue</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>The Other Side of the Story: When AI Does Replace Human Work</title>
      <link>https://qcmm.app/blog/the-other-side-of-the-story-when-ai-does-replace-human-work/</link>
      <guid>https://qcmm.app/blog/the-other-side-of-the-story-when-ai-does-replace-human-work/</guid>
      <description>The path forward requires both individual adaptation and collective action. Neither alone is sufficient.</description>
      <pubDate>Mon, 13 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Epilogue</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 12: Measuring Success  in the AI Era</title>
      <link>https://qcmm.app/blog/chapter-12-measuring-success-in-the-ai-era/</link>
      <guid>https://qcmm.app/blog/chapter-12-measuring-success-in-the-ai-era/</guid>
      <description>Is AI actually improving outcomes or just creating an illusion of productivity?</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 13: Preparing Your Team For the AI Future</title>
      <link>https://qcmm.app/blog/chapter-13-preparing-your-team-for-the-ai-future/</link>
      <guid>https://qcmm.app/blog/chapter-13-preparing-your-team-for-the-ai-future/</guid>
      <description>The future belongs to organizations that amplify human creativity with AI capability.</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 14: The AI-Native Implementation Roadmap</title>
      <link>https://qcmm.app/blog/chapter-14-the-ai-native-implementation-roadmap/</link>
      <guid>https://qcmm.app/blog/chapter-14-the-ai-native-implementation-roadmap/</guid>
      <description>The roadmap to AI-native design isn&apos;t a straight path—it involves experimentation, learning, adjustment, and occasional setbacks.</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 15: Excelling in the AI-Native World</title>
      <link>https://qcmm.app/blog/chapter-15-excelling-in-the-ai-native-world/</link>
      <guid>https://qcmm.app/blog/chapter-15-excelling-in-the-ai-native-world/</guid>
      <description>We&apos;re entering an era where the limiting factor isn&apos;t our ability to create but our imagination of what to create.</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 16: Developing Human Skills in the AI Era</title>
      <link>https://qcmm.app/blog/chapter-16-developing-human-skills-in-the-ai-era/</link>
      <guid>https://qcmm.app/blog/chapter-16-developing-human-skills-in-the-ai-era/</guid>
      <description>The future belongs to those who can dance with AI most skillfully.</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Reflection: Realizing The Possibilities For Your AI-Native Journey</title>
      <link>https://qcmm.app/blog/reflection-realizing-the-possibilities-for-your-ai-native-journey/</link>
      <guid>https://qcmm.app/blog/reflection-realizing-the-possibilities-for-your-ai-native-journey/</guid>
      <description>The only choice is whether to lead, follow, or be left behind.</description>
      <pubDate>Sat, 11 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Epilogue</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 11: Forecasting Tools and Technology of 2030</title>
      <link>https://qcmm.app/blog/chapter-11-forecasting-tools-and-technology-of-2030/</link>
      <guid>https://qcmm.app/blog/chapter-11-forecasting-tools-and-technology-of-2030/</guid>
      <description>AI can help us serve humans better, faster, and more personally than ever before, but it takes human wisdom to know what&apos;s worth creating in the first place.</description>
      <pubDate>Wed, 08 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 10: The AI-Native Design Process</title>
      <link>https://qcmm.app/blog/chapter-10-the-ai-native-design-process/</link>
      <guid>https://qcmm.app/blog/chapter-10-the-ai-native-design-process/</guid>
      <description>The AI-native process delivers fast, good and cheap by fundamentally changing how work happens</description>
      <pubDate>Tue, 07 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part III: The AI-Native Revolution in Practice</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 7: Ensuring AI-generated solutions work reliably in the real world</title>
      <link>https://qcmm.app/blog/chapter-7-ensuring-ai-generated-solutions-work-reliably-in-the-real-world/</link>
      <guid>https://qcmm.app/blog/chapter-7-ensuring-ai-generated-solutions-work-reliably-in-the-real-world/</guid>
      <description>The crucial human checkpoint that ensures artificial intelligence serves human needs safely and reliably </description>
      <pubDate>Sun, 05 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 8: Cultivating an environment where human creativity and AI capability can work together</title>
      <link>https://qcmm.app/blog/chapter-8-cultivating-an-environment-where-human-creativity-and-ai-capability-can-work-together/</link>
      <guid>https://qcmm.app/blog/chapter-8-cultivating-an-environment-where-human-creativity-and-ai-capability-can-work-together/</guid>
      <description>As products grow and evolve, they maintain the technical foundation necessary to serve users reliably for years to come</description>
      <pubDate>Sun, 05 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 9: Where human creativity and AI capability merge to figure out the best way forward</title>
      <link>https://qcmm.app/blog/chapter-9-where-human-creativity-and-ai-capability-merge-to-figure-out-the-best-way-forward/</link>
      <guid>https://qcmm.app/blog/chapter-9-where-human-creativity-and-ai-capability-merge-to-figure-out-the-best-way-forward/</guid>
      <description>The beating heart of the AI-native design process, providing the emotional intelligence that keeps teams motivated and aligned</description>
      <pubDate>Sun, 05 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 4: Empathy, systems thinking, and strategic judgment can&apos;t be automated</title>
      <link>https://qcmm.app/blog/chapter-4-empathy-systems-thinking-and-strategic-judgment-cant-be-automated-they-can-only-be-amplified/</link>
      <guid>https://qcmm.app/blog/chapter-4-empathy-systems-thinking-and-strategic-judgment-cant-be-automated-they-can-only-be-amplified/</guid>
      <description>The people who thrive will be those who best combine these human capabilities with the power of AI assistance.</description>
      <pubDate>Fri, 03 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 5: Orchestrating the creative dialogue between human imagination and AI execution</title>
      <link>https://qcmm.app/blog/chapter-5-orchestrating-the-creative-dialogue-between-human-imagination-and-ai-execution/</link>
      <guid>https://qcmm.app/blog/chapter-5-orchestrating-the-creative-dialogue-between-human-imagination-and-ai-execution/</guid>
      <description>Understanding the deep structures of creativity and communication that allow humans and AI to collaborate effectively. </description>
      <pubDate>Fri, 03 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 6: Overseeing a living design system that learns, evolves, and maintains itself with AI assi</title>
      <link>https://qcmm.app/blog/chapter-6-overseeing-a-living-design-system-that-learns-evolves-and-maintains-itself-with-ai-assistance/</link>
      <guid>https://qcmm.app/blog/chapter-6-overseeing-a-living-design-system-that-learns-evolves-and-maintains-itself-with-ai-assistance/</guid>
      <description>A fundamental shift in how we think about design consistency and scalability.</description>
      <pubDate>Fri, 03 Oct 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part II: The New Roles</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>Chapter 2:  The Five Pillars of  AI-Native Design</title>
      <link>https://qcmm.app/blog/chapter-2-the-five-pillars-of-ai-native-design/</link>
      <guid>https://qcmm.app/blog/chapter-2-the-five-pillars-of-ai-native-design/</guid>
      <description>To understand how design will transform by 2030, we need to examine the fundamental principles that will guide this change.</description>
      <pubDate>Sun, 28 Sep 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Future Work</category>
        <category>Part I: The Great Transition</category>
    </item>
    <item>
      <title>Chapter 3: The Transformation Timeline</title>
      <link>https://qcmm.app/blog/chapter-3-the-transformation-timeline/</link>
      <guid>https://qcmm.app/blog/chapter-3-the-transformation-timeline/</guid>
      <description>Change rarely happens all at once. The shift to AI-native design will unfold in phases, each building on the last, each creating new opportunities and challenges. Understanding this timeline helps ...</description>
      <pubDate>Sun, 28 Sep 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Future Work</category>
        <category>Part I: The Great Transition</category>
    </item>
    <item>
      <title>Chapter 1: The End of Traditional Design</title>
      <link>https://qcmm.app/blog/future-work-chapter-1/</link>
      <guid>https://qcmm.app/blog/future-work-chapter-1/</guid>
      <description>This is the result of a fundamental shift in how creative work gets done when humans and artificial intelligence learn to work together as partners rather than competitors.   </description>
      <pubDate>Sun, 28 Sep 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Part I: The Great Transition</category>
        <category>Future Work</category>
    </item>
    <item>
      <title>The Creative Renaissance, Surprisingly Powered by AI</title>
      <link>https://qcmm.app/blog/the-creative-renaissance-surprisingly-powered-by-ai/</link>
      <guid>https://qcmm.app/blog/the-creative-renaissance-surprisingly-powered-by-ai/</guid>
      <description>We&apos;re about to enter an era where our ability to help people is limited only by our empathy and imagination.</description>
      <pubDate>Fri, 26 Sep 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Future Work</category>
        <category>Prologue</category>
    </item>
    <item>
      <title>Future Work</title>
      <link>https://qcmm.app/blog/future-work/</link>
      <guid>https://qcmm.app/blog/future-work/</guid>
      <description>How The Creative Process Will Transform By 2030</description>
      <pubDate>Thu, 25 Sep 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>design</category>
        <category>AI</category>
    </item>
    <item>
      <title>We Can All Build Websites Now. That’s the Problem.</title>
      <link>https://qcmm.app/blog/we-can-all-build-websites-now-thats-the-problem/</link>
      <guid>https://qcmm.app/blog/we-can-all-build-websites-now-thats-the-problem/</guid>
      <description>When ‘Looks Professional’ means nothing. A.I. has made your scam-spotting skills obsolete.</description>
      <pubDate>Sat, 23 Aug 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
    </item>
    <item>
      <title>Why Cracker Barrel&apos;s New Logo Actually Hit the Mark</title>
      <link>https://qcmm.app/blog/why-cracker-barrels-new-logo-actually-hit-the-mark/</link>
      <guid>https://qcmm.app/blog/why-cracker-barrels-new-logo-actually-hit-the-mark/</guid>
      <description>I&apos;ve seen some other design and branding people talking about how Cracker Barrel missed the mark with their new logo design; more specifically, that they weren&apos;t listening to their customers.</description>
      <pubDate>Fri, 22 Aug 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
    </item>
    <item>
      <title>The perils of Vibe Coding</title>
      <link>https://qcmm.app/blog/the-perils-of-vibe-coding/</link>
      <guid>https://qcmm.app/blog/the-perils-of-vibe-coding/</guid>
      <description>Free tiers are attractive, but they&apos;re free for a reason.</description>
      <pubDate>Sat, 16 Aug 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
    </item>
    <item>
      <title>Building Markur: A Location-Based Community Platform Powered by AI Development Tools</title>
      <link>https://qcmm.app/blog/building-markur-a-location-based-community-platform-powered-by-ai-development-tools/</link>
      <guid>https://qcmm.app/blog/building-markur-a-location-based-community-platform-powered-by-ai-development-tools/</guid>
      <description>In an increasingly digital world, I set out to create something that would bridge the gap between online communities and physical exploration. The result is Markur.app (https://markur.app), a locat...</description>
      <pubDate>Thu, 31 Jul 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
        <category>My Work</category>
        <category>markur</category>
    </item>
    <item>
      <title>The Binary Problem: Design and AI Co-existing</title>
      <link>https://qcmm.app/blog/the-binary-problem-design-and-ai-co-existing/</link>
      <guid>https://qcmm.app/blog/the-binary-problem-design-and-ai-co-existing/</guid>
      <description>In the world of digital creation, there’s a fundamental difference between development and design that’s often overlooked.
Development operates in a binary world; things either work or they don’t....</description>
      <pubDate>Wed, 30 Jul 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
        <category>Design</category>
    </item>
    <item>
      <title>Reinventing EPRI: Transforming Energy Research Through Digital Design</title>
      <link>https://qcmm.app/blog/reinventing-epri-transforming-energy-research-through-digital-design/</link>
      <guid>https://qcmm.app/blog/reinventing-epri-transforming-energy-research-through-digital-design/</guid>
      <description>EPRI, as an independent nonprofit organization conducting energy and environmental research, serves everyone from utility executives to policy makers to researchers. Their digital presence needed t...</description>
      <pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>My Work</category>
    </item>
    <item>
      <title>Designing a Scalable, Mobile-First E-commerce Experience for Phantom Fireworks</title>
      <link>https://qcmm.app/blog/designing-a-mobile-first-e-commerce-experience/</link>
      <guid>https://qcmm.app/blog/designing-a-mobile-first-e-commerce-experience/</guid>
      <description>Phantom Fireworks, a well-known brand in the pyrotechnics industry, approached me with a focused challenge: create a mobile-first e-commerce experience for their flagship domain, Fireworks.com.</description>
      <pubDate>Wed, 25 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>My Work</category>
    </item>
    <item>
      <title>Forecasting the web: UX and UI will change with AI ubiquity</title>
      <link>https://qcmm.app/blog/forecasting-the-web-ux-and-ui-will-change-with-ai-ubiquity/</link>
      <guid>https://qcmm.app/blog/forecasting-the-web-ux-and-ui-will-change-with-ai-ubiquity/</guid>
      <description></description>
      <pubDate>Wed, 25 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
    </item>
    <item>
      <title>AI replacing designers? Not so fast.</title>
      <link>https://qcmm.app/blog/ai-replacing-designers-not-so-fast/</link>
      <guid>https://qcmm.app/blog/ai-replacing-designers-not-so-fast/</guid>
      <description></description>
      <pubDate>Mon, 23 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
        <category>Artificial Intelligence</category>
    </item>
    <item>
      <title>Designers, Times they are a-changing</title>
      <link>https://qcmm.app/blog/times-they-are-a-changing/</link>
      <guid>https://qcmm.app/blog/times-they-are-a-changing/</guid>
      <description>If you seen or read the news in this last few years, A.I. has caused us all to be a bit shaken. It&apos;s a paradigm shift that we haven&apos;t seen since the rise of the internet; many folks working in the ...</description>
      <pubDate>Wed, 11 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
    </item>
    <item>
      <title>Before You Launch: Break the Build, Not the Trust</title>
      <link>https://qcmm.app/blog/before-you-launch-break-the-build-not-the-trust/</link>
      <guid>https://qcmm.app/blog/before-you-launch-break-the-build-not-the-trust/</guid>
      <description>This is the sixteenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Building Smarter: How Low-Fidelity Prototypes Speed Up Design &amp; Development</title>
      <link>https://qcmm.app/blog/building-smarter-how-low-fidelity-prototypes-speed-up-design-development/</link>
      <guid>https://qcmm.app/blog/building-smarter-how-low-fidelity-prototypes-speed-up-design-development/</guid>
      <description>This is the eighth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Defining Success: Setting SMART Goals in Design Projects</title>
      <link>https://qcmm.app/blog/defining-success-setting-smart-goals-in-design-projects/</link>
      <guid>https://qcmm.app/blog/defining-success-setting-smart-goals-in-design-projects/</guid>
      <description>This is the second article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Defining Your Design System: How Style Tiles Shape Your Web &amp; App Design</title>
      <link>https://qcmm.app/blog/defining-your-design-system-how-style-tiles-shape-your-design-system/</link>
      <guid>https://qcmm.app/blog/defining-your-design-system-how-style-tiles-shape-your-design-system/</guid>
      <description>This is the ninth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Design Process Checkpoint: Are Problems Solved and Applicable Goals Met?</title>
      <link>https://qcmm.app/blog/design-process-checkpoint-are-problems-solved-and-applicable-goals-met/</link>
      <guid>https://qcmm.app/blog/design-process-checkpoint-are-problems-solved-and-applicable-goals-met/</guid>
      <description>This is the tenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Design Success Starts with Content</title>
      <link>https://qcmm.app/blog/design-success-starts-with-content/</link>
      <guid>https://qcmm.app/blog/design-success-starts-with-content/</guid>
      <description>This is the fifth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Don’t Clock Out Yet: The Designer’s Role in Building It Right</title>
      <link>https://qcmm.app/blog/dont-clock-out-yet-the-designer-s-role-in-building-it-right/</link>
      <guid>https://qcmm.app/blog/dont-clock-out-yet-the-designer-s-role-in-building-it-right/</guid>
      <description>This is the fifteenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>From Problems to Solutions: Brainstorming in the Design Process</title>
      <link>https://qcmm.app/blog/from-problems-to-solutions-brainstorming-in-the-design-process/</link>
      <guid>https://qcmm.app/blog/from-problems-to-solutions-brainstorming-in-the-design-process/</guid>
      <description>This is the third article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>No More Features! How Late Scope Changes Waste Time and Money</title>
      <link>https://qcmm.app/blog/no-more-features-how-late-scope-changes-waste-time-and-money/</link>
      <guid>https://qcmm.app/blog/no-more-features-how-late-scope-changes-waste-time-and-money/</guid>
      <description>This is the thirteenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Promise What You Can Deliver: Ensuring Feasibility and Client Trust</title>
      <link>https://qcmm.app/blog/promise-what-you-can-deliver-ensuring-feasibility-and-client-trust/</link>
      <guid>https://qcmm.app/blog/promise-what-you-can-deliver-ensuring-feasibility-and-client-trust/</guid>
      <description>This is the fourth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Small Misses, Big Mistakes: The Designer’s Pre-Launch Review</title>
      <link>https://qcmm.app/blog/small-misses-big-mistakes-the-designers-pre-launch-review/</link>
      <guid>https://qcmm.app/blog/small-misses-big-mistakes-the-designers-pre-launch-review/</guid>
      <description>This is the seventeenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Solving the Right Problem: The Heart of Effective Design</title>
      <link>https://qcmm.app/blog/solving-the-right-problem-the-heart-of-effective-design/</link>
      <guid>https://qcmm.app/blog/solving-the-right-problem-the-heart-of-effective-design/</guid>
      <description>This is the first article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Spec It Out: Why Writing Functional Specs Is Crucial to the Design Process</title>
      <link>https://qcmm.app/blog/spec-it-out-why-writing-functional-specs-is-crucial-to-the-design-process/</link>
      <guid>https://qcmm.app/blog/spec-it-out-why-writing-functional-specs-is-crucial-to-the-design-process/</guid>
      <description>This is the fourteenth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>The Final Touches: Refining Your Design Before Launch</title>
      <link>https://qcmm.app/blog/the-final-touches-refining-your-design-before-launch/</link>
      <guid>https://qcmm.app/blog/the-final-touches-refining-your-design-before-launch/</guid>
      <description>This is the twelfth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>The Hidden Design Killer: How Unfinished Content Derails Projects</title>
      <link>https://qcmm.app/blog/the-hidden-design-killer-how-unfinished-content-derails-projects/</link>
      <guid>https://qcmm.app/blog/the-hidden-design-killer-how-unfinished-content-derails-projects/</guid>
      <description>This is the eleventh article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>The Truth Behind the Triangle: Understanding Design Tradeoffs</title>
      <link>https://qcmm.app/blog/the-truth-behind-the-triangle-understanding-design-tradeoffs/</link>
      <guid>https://qcmm.app/blog/the-truth-behind-the-triangle-understanding-design-tradeoffs/</guid>
      <description>Have you ever come across the concept known as the Project Management Triangle? It’s a simple but powerful idea that highlights the…</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
    </item>
    <item>
      <title>Validating Design Ideas with Technical Partners: Bridging the Gap Between Vision and Execution</title>
      <link>https://qcmm.app/blog/validating-design-ideas-with-technical-partners-bridging-the-gap-between-vision-and-execution/</link>
      <guid>https://qcmm.app/blog/validating-design-ideas-with-technical-partners-bridging-the-gap-between-vision-and-execution/</guid>
      <description>This is the seventh article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Wireframing: Turning Ideas into Structured Designs</title>
      <link>https://qcmm.app/blog/wireframing-turning-ideas-into-structured-designs/</link>
      <guid>https://qcmm.app/blog/wireframing-turning-ideas-into-structured-designs/</guid>
      <description>This is the sixth article in a series about the Design Process.</description>
      <pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>A simple design process framework that will allow you to succeed</title>
      <link>https://qcmm.app/blog/a-simple-design-process-framework-that-will-allow-you-to-succeed/</link>
      <guid>https://qcmm.app/blog/a-simple-design-process-framework-that-will-allow-you-to-succeed/</guid>
      <description>There is no exact science to getting this 100% correct, but if you follow these steps, no matter how large or how small your team is, you…</description>
      <pubDate>Fri, 14 Feb 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Empathy to Execution: The Ultimate Design Process Playbook</title>
      <link>https://qcmm.app/blog/theres-more-to-design-than-just-sitting-down-and-being-creative/</link>
      <guid>https://qcmm.app/blog/theres-more-to-design-than-just-sitting-down-and-being-creative/</guid>
      <description>There’s more to design than just sitting down and being creative.</description>
      <pubDate>Fri, 14 Feb 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Design Process Essentials: Who’s Who in Your Project Team</title>
      <link>https://qcmm.app/blog/who-are-the-people-in-the-design-process/</link>
      <guid>https://qcmm.app/blog/who-are-the-people-in-the-design-process/</guid>
      <description>Companies differ in size and responsibility. Some put the duty of building websites on the shoulders of one person; some have an entire…</description>
      <pubDate>Fri, 14 Feb 2025 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design Process</category>
    </item>
    <item>
      <title>Eight Golden Rules for Interface Design</title>
      <link>https://qcmm.app/blog/eight-golden-rules-for-interface-design/</link>
      <guid>https://qcmm.app/blog/eight-golden-rules-for-interface-design/</guid>
      <description>As we continue to evolve software products and various websites, it can be very challenging to know just where to start. It is easy to…</description>
      <pubDate>Tue, 04 Apr 2023 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
    </item>
    <item>
      <title>The Mystique of Web Carousels. Do people use them?</title>
      <link>https://qcmm.app/blog/the-mystique-of-web-carousels-do-people-use-them/</link>
      <guid>https://qcmm.app/blog/the-mystique-of-web-carousels-do-people-use-them/</guid>
      <description>Webpage carousels — also known as sliders or slideshows — have been a popular feature on websites for many years. They provide a way for…</description>
      <pubDate>Tue, 04 Apr 2023 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Design</category>
    </item>
    <item>
      <title>Artwork, Creativity and Artificial Intelligence: What will design be in the future?</title>
      <link>https://qcmm.app/blog/artwork-creativity-and-artificial-intelligence-what-will-design-be-in-the-future/</link>
      <guid>https://qcmm.app/blog/artwork-creativity-and-artificial-intelligence-what-will-design-be-in-the-future/</guid>
      <description>Having AI creating artwork and design was always inevitable. You can program a computer to do just about anything. It can analyze, run…</description>
      <pubDate>Fri, 16 Dec 2022 00:00:00 GMT</pubDate>
      <author>Brad Thomas</author>
      <category>Artificial Intelligence</category>
        <category>Design</category>
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